We are looking for an Email Marketing Specialist to manage and execute email marketing campaigns, optimize performance through A/B testing, and maintain campaign data within Salesforce. The ideal candidate will have experience in marketing automation, CRM management, and campaign performance tracking.

Key Responsibilities:

• Set up and manage Salesforce accounts for new users or clients.

• Upload and map campaign data at the beginning of each month.

• Configure and launch monthly marketing campaigns through Salesforce.

• Conduct A/B testing on templates, domains, sender IDs, and subject lines to improve engagement.

• Execute and monitor daily email campaigns, ensuring smooth delivery.

• Track email performance metrics, including delivery rates, engagement, and lead generation.

• Maintain and update unsubscribe requests in Salesforce.

• Monitor webmail inboxes to ensure emails are forwarded correctly for nurturing.

• Identify and flag positive responses for the sales team to follow up.

• Log campaign activities and updates in JIRA or other project management tools.

• Support additional tasks as assigned by the reporting manager.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• 3-5 years of experience in email marketing, CRM management, or digital marketing.

• Hands-on experience with Salesforce and marketing automation tools.

• Strong understanding of email campaign execution, A/B testing, and performance tracking.

• Experience in lead nurturing and email deliverability best practices.

• Familiarity with JIRA or other project management tools.

• Excellent analytical and problem-solving skills.

• Strong attention to detail and ability to work in a fast-paced environment.