About the Role

We are looking for an experienced and strategic SEO Team Lead to spearhead our organic growth efforts. This role demands a data-driven, creative, and organized leader who can manage an SEO team, craft and execute effective SEO strategies, and work closely with the off-page team to drive high-quality backlinks. The ideal candidate will be deeply familiar with technical SEO, content strategy, analytics, and link acquisition best practices.

Key Responsibilities

• SEO Strategy & Execution
  

• Develop and implement holistic SEO strategies aligned with business goals.

• Oversee both on-page and technical SEO initiatives to improve organic visibility and rankings.

• Identify new growth opportunities across keywords, content, and SERP features.
  

• Team Management
  

• Lead, mentor, and manage a team of SEO specialists and analysts.

• Set clear KPIs and team goals, ensuring accountability and continuous performance improvement.

• Conduct regular training to keep the team up to date with industry changes and tools.
  

• Analytics & Reporting
  

• Use tools like Google Analytics, Search Console, and third-party SEO platforms (e.g., Ahrefs, SEMrush, MS Clarity) to track performance.

• Monitor keyword rankings, traffic trends, and user behavior to make data-driven decisions.

• Deliver insightful SEO reports and recommendations to stakeholders and senior management.
  

• Collaboration with Off-Page Team
  

• Work closely with the link-building team to define backlink acquisition requirements.

• Provide guidelines on link types, target pages, anchor text distribution, and authority metrics.

• Evaluate backlink profiles and ensure alignment with SEO goals and Google guidelines.
  

• Cross-Functional Collaboration
  

• Partner with content, development, and product teams to align SEO with broader marketing and product strategies.

• Ensure SEO best practices are embedded in content creation, UX, and website updates.

Requirements

• 3+ years of hands-on SEO experience, with at least 1-2 years in a leadership role.

• Strong understanding of search engine algorithms, ranking factors, and current SEO trends.

• Experience with major SEO tools (Google Search Console, GA4, Ahrefs, Screaming Frog, etc.).

• Proven track record of increasing organic traffic and rankings through SEO.

• Strong analytical skills and experience using data to drive decisions.

• Excellent communication, project management, and leadership skills.

• Experience working with or managing link-building teams is a plus.

Preferred Qualifications

• BBA, BSCS, B.Com, or equivalent

• Knowledge of technical SEO aspects like Core Web Vitals, schema markup, and site architecture.

• Familiarity with content optimization frameworks and topical authority principles.

• Experience in B2B & SaaS industries.