About the Role

We are looking for a strategic, technically sound, and hands-on SEO Manager to lead both the on-page and off-page SEO functions. This role will be the end-to-end SEO strategy with a core focus on Topical Authority, Semantic SEO, natural link acquisition, and E-E-A-T optimization.

You will work cross-functionally with content, dev, and outreach teams to build long-term organic growth across multiple domains and verticals.

Key Responsibilities

🔹 Leadership & Team Management

• Manage, mentor, and grow both the on-page and off-page SEO teams.

• Drive synergy between content, technical SEO, and outreach efforts.

• Ensure each team delivers against KPIs, timelines, and quality benchmarks.

🔹 On-Page SEO Strategy

• Design and implement data-driven SEO strategies centered on:

• Topical Authority and Topical Map Creation

• Semantic SEO and entity-based optimization

• Internal linking, content clustering, and schema integration

• Optimize content for search intent, readability, and crawlability.

• Ensure proper site architecture and technical SEO hygiene.

🔹 E-E-A-T Optimization

• Integrate Experience, Expertise, Authoritativeness, and Trustworthiness into content strategies.

• Guide the team on building author bios, sourcing credible data, and using expert-driven content.

• Evaluate site trust signals and suggest improvements (e.g., transparency pages, editorial standards, citations, etc.).

• Work with writers and editors to improve perception of credibility and topical coverage.

🔹 Off-Page SEO & Link Building

• Lead the link-building strategy focused on:

• Acquiring natural, editorial, and niche-relevant backlinks

• Avoiding spammy sources, PBNs, paid link farms, and unnatural anchor patterns

• Define clear link requirements for the outreach team: target URLs, anchors, domain quality metrics.

• Evaluate link quality using tools like Ahrefs, SEMrush, Majestic, and Google Search Console.

• Conduct regular backlink audits and manage the disavow process when needed.

🔹 Performance Monitoring & Reporting

• Track rankings, traffic, and user engagement metrics using GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.

• Report SEO KPIs monthly with deep insights and clear next steps.

• Evaluate performance by page, topic cluster, funnel stage, and backlink source.

🔹 Cross-Functional Collaboration

• Coordinate with content writers, developers, designers, and marketing stakeholders.

• Ensure SEO best practices are implemented across web builds, content updates, and digital campaigns.

• Contribute to product and UX discussions from an SEO perspective.

Requirements

• 5+ years of SEO experience with at least 2 years in a managerial role.

• Hands-on experience managing both on-page and off-page SEO teams.

• Deep understanding of:

• Semantic SEO and Topical Authority models

• E-E-A-T frameworks and Google Quality Rater Guidelines

• White-hat backlink acquisition and link quality evaluation

• Proficiency with SEO tools: Ahrefs, SEMrush, Screaming Frog, Sitebulb, Surfer SEO, Google Search Console, GA4, etc.

• Strong communication, leadership, and analytical thinking.

Preferred Qualifications

• Bachelor's degree in marketing, Computer Science, Communications, or a related field. (Master’s is a plus)

• Certifications in Google Analytics, SEO tools, or advanced SEO courses (e.g., Semantic SEO, Yoast, HubSpot).

• Familiarity with NLP, structured data, topical coverage analysis, and content scoring tools.

• Experience with international SEO, B2B/SaaS SEO, or large-scale content operations.