We are seeking a dynamic Senior Executive for our Demand Generation team with a focus on SMS/WhatsApp Marketing. The ideal candidate will be responsible for optimizing SMS/WA campaigns, tracking lead conversions, and evaluating campaign performance. You will play a key role in maintaining accurate data, coordinating with internal teams, and ensuring the smooth execution of marketing operations. 

Responsibilities:

1. Lead & Conversion Tracking:

• Manage lead tracking across all tools and platforms, ensuring timely updates and accuracy.
• Track and analyze SMS campaign conversions, providing performance evaluations and actionable insights.

2. Campaign Scheduling, Operations & Monitoring:

• Oversee the scheduling and execution of campaigns, ensuring they are delivered on time and meet set objectives.
• Monitor campaign performance, including deliverability and engagement, and proactively resolve any issues that arise.

3. Data Maintenance & Division:

• Maintain accurate campaign data sheets, ensuring data is up-to-date and properly organized for all ongoing campaigns.
• Track and manage lead activity dates, ensuring proper segmentation for future campaigns.

4. Collaboration & Coordination:

• Coordinate daily with nurturing/sales teams to ensure smooth follow-up on leads and continuous optimization of campaigns.

5. Analysis & Reporting:

• Conduct regular engagement analyses and identify gaps in sales performance.
• Cross-check conversions, lead counts, and activity dates for accuracy and completeness, providing detailed reports on campaign performance and insights.

Requirements:

• Experience with CRM & Project Management tools.
• Proficiency with Microsoft Excel with strong analytical skills and the ability to track analyze and optimize performance data.
• Excellent organizational skills and attention to detail, particularly in managing data and workflows.
• Ability to collaborate effectively with cross-functional teams and exceptional communication skills for reporting and coordination.