The Performance Marketing Manager – Google Ads will own the full funnel of paid media execution, from campaign planning and setup to optimization, reporting, and ROI analysis. This role requires deep technical expertise in Google Ads, Google Tag Manager, and remarketing strategy to scale qualified leads and reduce cost per conversion across all active markets.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Search, Display, YouTube, Discovery, and Performance Max.
• Implement advanced audience segmentation, bid strategies, and conversion optimization tactics.
• Set up, configure, and manage tracking using Google Tag Manager (GTM) and ensure accurate event and conversion tracking.
• Build and manage remarketing and retargeting funnels for both warm and cold audiences.
• Monitor daily spend, performance metrics, and lead quality; identify inefficiencies and opportunities.
• Collaborate with content and design teams to improve ad relevance and CTR.
• Work with analytics teams to interpret data, report insights, and suggest budget reallocations based on performance.
• Conduct competitive analysis and keyword research to discover new high-performing opportunities.
• Stay up to date with the latest Google Ads and GA4 features, policies, and best practices.
  
  

Required Skills & Experience:

• 5+ years of experience managing Google Ads campaigns (Search, Display, Video, Performance Max).
• Strong command over Google Ads Editor, Google Analytics, GTM, and GA4.
• Proven track record of driving conversions and improving CPL in B2B or SaaS environments.
• Deep understanding of remarketing strategies and funnel design.
• Strong analytical and Excel/Sheets reporting skills.
• Google Ads and/or Analytics certifications preferred.