Content & Campaign Strategist (B2B / LinkedIn-Focused)
Own B2B storytelling across LinkedIn, email, and long-form content while leading end-to-end campaigns that shape brand positioning and drive impact.
We’re seeking a Content & Campaign Strategist to own and drive B2B messaging across LinkedIn, email, and long-form content. This role goes beyond execution, you’ll be responsible for planning, shaping, and delivering end-to-end branded campaigns that align with our positioning and business goals.
You’ll work closely with marketing and leadership teams to ensure consistent, high-impact messaging across all touchpoints, from social posts to email sequences and campaign landing pages.
Key Responsibilities
Write and optimize LinkedIn content for brand storytelling, product messaging, and thought leadership
Create compelling B2B copy across formats including social posts, email campaigns and sequences, blog posts, press releases, and landing pages
Plan and execute end-to-end marketing campaigns, including multi-email sequences, coordinated social post series, and cross-channel messaging frameworks
Ensure consistent messaging, tone, and positioning across all campaign assets and channels
Translate complex B2B concepts into clear, engaging narratives
Support branding initiatives such as awards submissions, research reports, whitepapers, and industry announcements
Collaborate with internal stakeholders to support product launches, company milestones, and strategic initiatives
Required Skills & Experience
2+ years of experience in B2B content marketing or copywriting
Strong expertise in LinkedIn-focused content for B2B audiences
Proven ability to write across multiple formats: social, email, blogs, and landing pages
Demonstrated experience owning campaigns end-to-end, not just executing briefs
Preferred Qualities
Strategic thinker with a strong understanding of messaging, positioning, and brand voice
Excellent written communication and editing skills
Ability to manage multiple campaigns and deadlines simultaneously
Experience supporting branding initiatives beyond day-to-day social posting
- Department
- Branding & PR
- Locations
- Lahore
About Software Finder
Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.
With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.
Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.
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