Overview

We are seeking an experienced Assistant Manager - Mobile Growth & Engagement to lead and optimize our text marketing and lead conversion ecosystem. This is a senior role responsible not only for campaign oversight but for end-to-end revenue pipeline optimization.

The ideal candidate will work closely with Sales & Demand Generation teams to identify pipeline bottlenecks, analyze conversion trends, debug performance gaps, and drive measurable improvements in lead-to-revenue outcomes.

This role requires strong analytical skills, structured thinking, and the ability to turn data into actionable revenue strategies.

Key Responsibilities

1. Revenue Pipeline Ownership & Optimization

• Take ownership of the lead lifecycle from acquisition to conversion.

• Analyze drop-off points across the funnel (Data Acquisition → MQL → SQL → Conversion).

• Identify bottlenecks in the lead pipeline and implement corrective action plans.

• Continuously optimize lead quality, routing, follow-up timelines, and conversion velocity.

2. Sales Alignment & Revenue Syncs

• Conduct regular syncs with the Sales team to:

  • Review lead quality and conversion feedback.

  • Identify common objections and friction points.

  • Align on ICP refinements and targeting strategies.

• Translate sales feedback into marketing execution improvements.

• Ensure SLA adherence between marketing and sales.

3. Advanced Analytics & Trend Identification

• Maintain tracking dashboards for:

  • Conversion rates by source, category, and campaign

  • Lead response times

  • Sales performance gaps

  • Cost per conversion & ROI

• Identify trends in:

  • Lead behavior

  • Engagement patterns

  • Revenue contribution by campaign type

• Perform root cause analysis on performance dips and inconsistencies.

• Develop predictive insights to improve campaign targeting and segmentation.

4. SMS/WhatsApp Campaign Strategy Oversight

• Oversee campaign planning, scheduling, and execution.

• Monitor deliverability, engagement, and performance metrics.

• Optimize messaging strategies based on performance data.

• Ensure compliance with carrier policies and messaging regulations.

• Introduce testing frameworks (A/B testing, segmentation testing, timing optimization).

5. Data Governance & Process Optimization

• Maintain clean, accurate CRM data.

• Audit lead attribution and conversion records for discrepancies.

• Design and refine SOPs for:

  • Lead/conversion tracking

  • Data segmentation

  • Reporting accuracy

• Automate reporting workflows where possible.

• Improve operational efficiency across revenue processes.

6. Reporting & Executive Visibility

• Prepare weekly and monthly revenue reports.

• Present actionable insights to leadership.

• Provide strategic recommendations backed by data.

• Forecast performance trends and revenue impact.

Key Skills & Qualifications

• 3–5+ years of experience in Revenue Operations, Demand Generation, or Performance Marketing.

• Strong understanding of full-funnel B2B lead lifecycle.

• Advanced Excel/Google Sheets skills (pivot tables, lookups, conversion analysis).

• Experience with CRM systems (HubSpot preferred).

• Strong analytical mindset with ability to debug pipeline issues.

• Experience working closely with Sales teams.

• Ability to translate data into strategic business decisions.

• Strong communication and stakeholder management skills.