VP Marketing - Vendor Growth
Lead the growth engine for a global B2B SaaS marketplace. Own digital and GTM strategy, and build scalable demand from US software vendors while working directly with the CEO to drive revenue impact.
Location: Lahore, Pakistan (On-site)
Reporting to: CEO
Role Overview
The VP Marketing – Vendor Growth will be responsible for designing and executing a comprehensive digital marketing strategy that drives demand generation, pipeline growth, and revenue from software vendors, primarily in the US B2B SaaS market.
This role requires a data-driven marketing leader with deep experience in B2B digital marketing, SaaS demand generation, and performance marketing, who can build scalable acquisition channels and lead high-performing marketing teams.
The VP Marketing will work closely with Business Development, Product, and Leadership to position Software Finder as a growth partner for software vendors and maximize vendor acquisition, engagement, and expansion.
Key Responsibilities
Digital Marketing & Demand Generation
Develop and lead the overall digital marketing strategy to drive vendor acquisition and revenue growth.
Scale demand generation programs through content marketing, LinkedIn marketing, paid media, email marketing, and marketing automation.
Optimize marketing funnels to improve lead generation, conversion rates, and marketing ROI.
Oversee campaign planning, execution, and performance tracking across multiple channels.
Partner with revenue and sales teams to align marketing initiatives with pipeline and revenue targets.
Go-To-Market Strategy
Own GTM strategy for new product launches and feature releases.
Partner closely with Product Management to bring new capabilities to market.
Define target segments, ICPs, and buyer personas for different product offerings.
Develop launch plans, playbooks, and market entry strategies to ensure successful adoption.
Sales Enablement
Equip sales teams with clear messaging, battle cards, and competitive insights.
Develop sales decks, objection-handling frameworks, and demo narratives.
Partner with sales leadership to improve win rates, pipeline velocity, and conversion rates.
Competitive Intelligence
Monitor competitors, market trends, and emerging technologies within the SaaS ecosystem.
Create competitive positioning frameworks and battle cards.
Provide actionable market insights to inform product development and strategic decisions.
Pricing and Packaging
Lead pricing strategy and packaging optimization across vendor offerings.
Conduct market analysis and willingness-to-pay research.
Work closely with leadership to maximize revenue, adoption, and product-market fit.
Customer & Market Insights
Conduct customer interviews and voice-of-customer research to understand market needs.
Analyze product usage, campaign performance, and customer feedback to refine positioning.
Identify expansion opportunities within existing customer segments and new growth areas.
Leadership & Team Development
Build and lead a high-performing marketing team across digital marketing, content, and growth functions.
Establish clear KPIs, reporting structures, and performance frameworks.
Collaborate closely with Product, Sales, Revenue Operations, and Leadership teams to drive company growth.
Qualifications
12+ years of experience in digital marketing, preferably within B2B SaaS, marketplaces, or technology companies targeting the US market.
Proven experience in content marketing, LinkedIn marketing, and demand generation at scale.
Strong experience in go-to-market strategy, product launches, and sales enablement.
Demonstrated success in building pipeline-generating marketing programs.
Experience leading cross-functional initiatives with product, sales, and leadership teams.
Strong analytical mindset with the ability to translate data and insights into growth strategies.
Exceptional communication, leadership, and stakeholder management skills.
- Department
- Business Development
- Locations
- Lahore
About Software Finder
Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.
With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.
Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.